Company Breakdowns
AI product case studies with real strategy depth.
Understand how top AI products are built, where they make money, and what patterns your team can copy.
ChatGPT
How OpenAI built the fastest-growing consumer app in history
ChatGPT went from zero to 100 million users in two months. That's not a typo. Here's how OpenAI turned a research lab demo into a consumer product that changed the conversation about AI forever.
100M
Users (2 mo)
$4B+
Revenue run rate
5 days
Time to 1M users
Midjourney
The AI art tool that grew to billions in revenue with 11 employees
$200M+
Revenue (est.)
~40
Team size
$0
VC funding
Notion AI
How Notion added AI to a beloved product without ruining it
30M+
Users
$10/mo
AI add-on price
$10B
Valuation
Duolingo
How the owl used AI to go from language app to education platform
34M+
DAU
$8B+
Market cap
40+
Languages
Perplexity
The startup trying to replace Google by letting AI do the searching
$9B+
Valuation
250M+
Queries/month
$20/mo
Pro price