Amplitude
Product analytics for understanding what users actually do
Amplitude is a product analytics platform that tracks user behavior in your product. Click this, visit that, complete this flow, churn after 3 days. It's essential for measuring whether your AI features are actually working or just looking cool in demos.
amplitude.comUse Cases
Feature adoption tracking
Are users actually using your new AI feature? And are they using it more than once?
Funnel analysis
Where are users dropping off in your AI-powered onboarding flow? (Probably the second step.)
Retention analysis
Are users who engage with AI features more likely to stick around? (You hope so, because you spent a lot on it.)
A/B testing
Testing whether the AI-powered version actually performs better than the non-AI version. (Sometimes it doesn't.)
Key Features
- →Behavioral cohorts — group users by what they do, not who they are
- →Session replay — watch what users actually do (eye-opening)
- →Experiments — built-in A/B testing
- →AI-powered insights — Amplitude uses AI too (meta)
- →Warehouse-native mode — runs on your own data warehouse
Why This Matters for PMs
This is your tool. Seriously. If you're a PM shipping AI features, you need to measure impact, and Amplitude (or Mixpanel, or PostHog) is how you do it. The specific AI PM metrics to track: feature adoption rate, task completion rate, time-to-value, error/fallback rate, and whether AI users retain better than non-AI users. Set these up before you launch, not after.