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Snowflake

The data cloud that powers analytics and AI

Snowflake is a cloud data warehouse — which is enterprise-speak for "the place where companies put all their data to analyze it." It's become a central player in the AI space because, it turns out, you need a lot of well-organized data to build AI features. Who knew.

snowflake.com

Use Cases

Analytics & reporting

Running complex queries across massive datasets. The thing your BI team uses every day.

ML feature stores

Organizing the data that feeds machine learning models in a consistent, reliable way.

Data sharing

Sharing datasets between companies or departments without copying data around.

AI/ML workloads

Running ML models directly where your data lives, instead of moving data to where your models are.

Key Features

  • Scales compute and storage independently
  • Cortex AI — run LLMs and ML models directly in Snowflake
  • Snowpark — write data pipelines in Python, Java, or Scala
  • Near-zero maintenance — fully managed
  • Data Marketplace — access third-party datasets

Why This Matters for PMs

If you're a PM at a company with a data team, you're probably already using Snowflake (or BigQuery, or Databricks). Understanding what your data warehouse can do helps you scope AI features realistically. The key insight: your AI features are only as good as the data in your warehouse. If your data is messy, incomplete, or siloed, no amount of fancy AI will save you.